Turkey’s first production of ceramic sanitary ware

In 1958 VitrA opened its first modern production plant dedicated to ceramic sanitaryware, following a surging demand for the material as marble lost its popularity. VitrA adopted its brand name in 1966, a shortening of vitrify (to create something resembling the hardness and polish of glass) or vitrified products – ceramic ware. 

VitrA is a leading global brand with the widest product range anywhere in its sector, creating total bathrooms that incorporate groundbreaking design concepts and cutting-edge technology.


Bathroom ergonomy in focus. Zentrum is a practical, functional and finely formed series offering a wide range of affordable products at VitrAs’ signature quality.


Sento has a Nordic clarity with functional and warm details. Fine and rounded corners ensure safety and enable easy cleaning in small bathroom spaces.


VitrA meets planners’ requirements with a rich range of functional solutions ensuring product quality, durability and ease of maintenance. 


This range provides contemporary style, durability and excellent value across a wide range of products in a variety of sizes.

VitrA Clean

VitrA Clean is a surface finish that makes sanitaryware products incredibly easy to care for. This special glazing process increases surface tension, meaning water and soil flows easily from the surface. All that is needed to keep surfaces clean is a wipe with a damp cloth and the use of a mild cleanser, providing long-term time savings, both in residential and commercial environments. 

VitrA Clean comes on all VitrA products through Franklins

Design Awards

Design is at the core of the VitrA brand. In order to demonstrate its commitment to innovation and to bringing millennia of Turkish ceramic and bathing culture into the 21st century, VitrA has built a stable of designers that help identify new directions within bathroom and tile design. However, rather than creating fleeting moments of creativity, VitrA is interested in the longevity of collaborations, nurturing these relationships over time. This approach has made VitrA internationally recognized for its sophisticated aesthetic and fine-tuned ideas and concepts, which have earned the brand some of the world’s most prestigious design awards over the years.